A Greener World (AGW) launches high-welfare certification in the UK

A Greener World, home of Certified Animal Welfare Approved by AGW, offers meaningful certification and food labels in the UK, hope for market stability

Amidst Britain’s uncertain agricultural future, international farm certifier, A Greener World (AGW), is now offering UK farmers high-welfare, sustainable certification through its respected food labels.

As Brexit negotiations fail to produce a clear path forward for British farmers, trusted food labels that resonate with consumers may provide an opportunity for farmers to establish new markets they can control. By upholding a higher standard–and communicating this to consumers through trusted, third-party certified food labels—A Greener World UK is supporting the development of markets that are more resilient in the face of cheaper imports and commodity markets based on the lowest common denominator.

A Greener World UK’s flagship labels, Certified Animal Welfare Approved by AGW and Certified Non-GMO by AGW, offer ISO-accredited assurance of high-welfare, pasture-based and Non-GMO farming practices, respectively. The Certified Animal Welfare Approved by AGW label verifies that animals are reared outdoors on pasture or range in accordance with world-renowned welfare standards using sustainable agriculture methods on an independent farm. The Certified Non-GMO by AGW label assures the absence of genetically modified food ingredients in high-welfare, environmentally sustainable products.

British shoppers, as well as those in key UK export markets, are increasingly demanding further assurance about their food. A recent report by market research firm, Mintel, found that “ethical and environmental claims, such as environmentally friendly packaging as well as animal and human welfare claims, have risen to 22% of global food and drink introductions between September 2016 and August 2017 from just 1% in the same period from 2006-07.” The widespread consumer demand for reliable information about food choices could provide a market opportunity for enterprising farmers.

Wayne Copp, Executive Director for A Greener World UK, says, “My vision is to offer European farmers a pragmatic, credible and accessible way of showcasing good practice that connects with consumers, achieving a price that properly reflects the cost of production and environmental footprint. Sustainably produced, high-welfare food should be available to all and not just an exclusive part of the demographic.

“I’m greatly inspired by an awakening across UK and Europe. This questioning of current systems and buying habits is influencing retailer and processors to look at their buying practices. A Greener World is proud to be a reliable matchmaker for farmers, consumers and retailers seeking assurance of sustainable, high-welfare farming.”

The A Greener World UK website–agreenerworld.org.uk–will feature a product directory where shoppers can find certified farms and products. For information about farm certification, visit agreenerworld.org.uk, call 78180 11591 or email info@agreenerworld.org.uk.


A Greener World (AGW) UK identifies, audits, certifies and promotes practical, sustainable farming systems by supporting farmers and ranchers and informing consumers. AGW’s growing family of trusted certifications includes Certified Animal Welfare Approved by AGW and Certified Non-GMO by AGW. Each program is designed to have positive and measurable impacts on the environment, society and animals, and to encourage truly sustainable farming practices. AGW’s standards and procedures are robust, transparent and achievable. A Greener World UK is part of a network of certifiers under the AGW Global umbrella. For more information, visit agreenerworld.org.uk.

Share This Article

Related ArticlesView All

January 28th, 2021
Ching He Huang says #TurnYourNoseUp at Factory Farming

TV chef and food writer Ching He Huang MBE, says #TurnYourNoseUp at factory farming. Her food ethos is to use… Read More

September 11th, 2020
Anaerobic Digesters Facilitating UK Factory Farm Expansion

Malcolm McAllister, CEO of Farm Renewables UK, paints a rosy picture of the anaerobic digester (AD) plants which his company… Read More

September 4th, 2020
Is Red Tractor High Welfare?

When it comes to buying pork, the Red Tractor label does not offer any assurance that the pigs were raised… Read More

August 27th, 2020
Cruel Farmers or a Cruel System?

The horror story experienced by US pig farmers who, between May and September, will have cruelly euthanized 10 million pigs,… Read More

July 23rd, 2020
Tory MPs Vote Against Their Own Access to Secret US Trade Talks

In the House of Commons debate on Monday 20th of July, the Tory majority marched on with their free-trade agenda… Read More

July 9th, 2020
#SaveBritishFarming London March

Yesterday, farmers and activists gathered in London to protest the real prospect of sub-standard imports from the US that would… Read More

Leave a Comment

Your email address will not be published. Required fields are marked *