Most High Street Chains Source their Pork from Factory Farms
We undertook a pig welfare survey of 60 popular high street supermarkets & food chains. We found that three-quarters of these sell pork from factory farms. Many didn’t even offer a single high welfare alternative.
You can see from our Pork Labelling Guide that RSPCA Assured, Free Range and Organic all have significantly better welfare standards than the Red Tractor labelling scheme and minimum UK & EU standards. We need all supermarkets & high street retailers to make the switch to one of these high welfare labels today. Our pig welfare survey shows that some well known chains have already successfully made this switch. For example, McDonald’s only sell RSPCA Assured pork across their entire menu and the Co-op only sells Outdoor Bred RSPCA Assured pork throughout their entire own-brand fresh pork range.
Sign our letter addressed to the unethical high street food chain & supermarket CEOs, urging them to only source high welfare pork across their entire own brand ranges. We are also calling on the UK government to ban the importation of pork produced in conditions that would be illegal in the UK. As consumers we can also help end the horrors of factory farming by only buying RSPCA Assured, Free Range or best of all Organic. See our Pork Labelling Guide & High Welfare Pork Directory for more information.
1. Tell high street chain CEOs to support high welfare farms
2. Tell DEFRA to ban low welfare imports
Jerome Flynn, Actor & Campaign Supporter
“Factory Farming is one of the most horrific examples of how far we have strayed from our hearts in the relentless drive for profit and so called progress. We call on all our major retailers to do the right thing and lead the way by ceasing to trade in any meat that isn’t high welfare. If we are going to farm and take the lives of our animals, then it is our responsibility to honour and care deeply for their lives while they are here, by giving them space to play and roam happily. I call on anyone with a compassionate heart to send a strong message to our government and our supermarkets by refusing to buy any factory farmed meat! It’s a horror story that has to stop!”
Share These Campaign Videos
Jerome Flynn was so shocked to find that most supermarkets and high street food chains are still sourcing their pork almost entirely from factory farms, that he took to the high street in order to raise awareness. Spread the campaign message by sharing these videos with your friends.