Farm Case Study 15: The Ultimate Joint, Norfolk

The Ultimate Joint is a farm and butchery in Rickinghall on the Norfolk-Suffolk border, with rare breed pigs. During lockdown there have been more enquiries about weaners and gilts for people to raise their own pigs. The price of feed has gone up, spurring them on their original plans to plant more trees for their pigs to run through so they can be more pasture fed. 

With demand going up, more time is being spent in the butchery than the farm as employee, Irene who is over 70,  has been furloughed, and the extended family have helped with extra work. Although some local markets closed,Rickinghall Vineyard Farmers Market turned into a pick up point with deliveries made to vulnerable people in the village on the way back from the Market. Customers have been supportive, buying leftovers and, before buying, asking if there is anyone more in need of certain produce . Opening times have become more flexible so orders are spread out and, to avoid entering the butchery, customers can choose their produce and pay contactless through 2 small windows. When we return to normal PPE (protective equipment and screens) will be put in place.

Megan from the Ultimate Joint said, “Hopefully people will keep coming to us especially now they can see how good it is to buy free range – never had so many compliments on people saying how wonderful their food is so it really makes us feel like we are going in the right direction and we’re doing things properly, keeping our customers safe at the same time. Despite the fact that it is really horrible out there it does feel great to have that support and to know that people will keep coming back to us when it’s all over”

Follow: https://www.facebook.com/pg/farmerschoice/

More Case Studies

Share This Article

Related ArticlesView All

November 15th, 2022
Rooting for Real Farms: Nic Day and Alastair Butler (Blythburgh Free Range Pork)

Post Retweet Nic Day, formerly Executive Chef at Sixes Cricket Club Restaurant in Fitzrovia, believes that the taste of the… Read More

September 9th, 2022
Rooting for Real Farms: Olia Hercules & Annie Landless (Hampton Gay Farm)

Post Retweet Olia grew up in a large bustling household filled with her numerous extended family including most memorably Mamushka,… Read More

July 22nd, 2022
Rooting for Real Farms: James Strawbridge & Jemima Marks (Coombe Farm Organic)

Post Retweet James Strawbridge loves being outdoors and active, cooking, foraging, gig-rowing, painting and walking in all weathers along the… Read More

May 25th, 2022
Rooting for Real Farms: Julius Roberts (Telltale Food)

Julius Roberts, social media celebrity, chef, farmer and gardener, stars in the latest video in our Rooting for Real Farms‘… Read More

May 4th, 2022
Rooting for Real Farms: Romy Gill and James Hull (The Story Pig)

Top chef Romy Gill was a judge on Master Chef so knows the benefits of cooking with high welfare pork… Read More

April 19th, 2022
Rooting for Real Farms: Liz Earle & Rob Simonds (Scotts Field Pork)

Liz Earle MBE, founding farming member of Pasture for Life and an ambassador for Love British Food says, “There’s so… Read More

Leave a Comment

Your email address will not be published. Required fields are marked *

*
*