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The Great & The Good
The Great & the Good features the inspiring heroes who campaign for humanity to live in harmony with nature. Watch and share their important messages.
Watch NowRooting for Real Farms: Series 2
Top chefs are teaming up with high welfare farmers, urging people to stop factory farming by using the power of their purse to only buy from local, high welfare farms.
Watch NowBan Low Welfare Imports
Most UK retailers source cheap pork from outside of the UK, forcing our farmers to get bigger & intensify, or go bust. Tell MPs to ban low welfare imports.
Sign Petition“Use the power of your purse to only buy from real farms, not animal factories. When buying pork, look for the high welfare labels RSPCA Assured, Free Range or best of all Organic. Go direct to the farmer via farmers’ markets, online or local box schemes.”
Pork Labelling Guide High Welfare Directory
Guide to Pork Labelling

Let’s End Factory Farming
Factory farmed pork may seem cheap on the supermarket shelf, but the true costs are felt by the health of animals, farmers, consumers & the environment. With your support we can continue to campaign against the powerful global corporations that are damaging our food system, while also supporting a network of smaller scale, high welfare pig farms, local abattoirs and butchers across the UK.
The Issues DonateHigh Street Pig Welfare Survey
Most High Street Chains Source Pork from Factory Farms
We undertook a pig welfare survey of 60 popular high street supermarkets & food chains. We found that three-quarters sell pork from factory farms. Many don’t offer a single high welfare alternative.
Find Out More Sign the Petition
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