The campaign to end factory farming

#TurnYourNoseUp at factory farming today. Eat less, but better meat from high welfare, UK farmers — or go meat-free.

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The Great & The Good

Inspiring heroes who campaign for humanity to live in harmony with nature. Their efforts are driving positive change and a collective movement.

SOS Farmers In Peril

This is more than just a farmer’s protest – it is a fight for all of us who care about real food, food security, and the future of British farming.

Wise Farmers

Farmers who own and utilise the land using traditional agro-ecological / organic methods, imparting their knowledge on how best to provide healthy, sustainably produced food.

“Use the power of your purse to only buy from real farms, not animal factories. When buying pork, look for the high welfare labels RSPCA Assured, Free Range or best of all Organic. Go direct to the farmer via farmers’ markets, online or local box schemes.”

Tracy Worcester
Director, Farms Not Factories
Take action

Find out what the labels really mean for pigs; and find pork from farms, shops & restaurants that you can trust.

Pork Labelling Guide

Guide to Pork Labelling

Quick guides to common labels.

Organic
  • Organic
These pigs can roam freely between outdoors and shelter their entire lives. They are happy & healthy. The ‘Soil Association Organic Standard’ is one of only a few schemes that chooses to “set it’s standards even higher than the minimum EU organic requirements”.
Organic
Free Range
  • Free Range
These pigs are free to roam and express their natural instinctive behaviours such as rooting, nesting and playing. These pigs are healthier & happier and don’t require regular antibiotics.
Free Range
RSPCA Assured + Outdoor Bred/Reared
  • RSPCA Assured + Outdoor Bred/Reared
Breeding sows are free range their whole lives. The piglets are free-range until weaning, when they are moved indoors. Fattening pigs are kept in light and airy straw-based systems.
RSPCA Assured + Outdoor Bred/Reared
RSPCA Assured
  • RSPCA Assured
This scheme covers both indoor and outdoor rearing systems. Pigs that are kept permanently indoors have more space and are provided with material such as straw to root around in.
RSPCA Assured
Outdoor Reared
  • Outdoor Reared
Breeding sows are free range their whole lives. The piglets are free-range until weaning, when they are moved indoors. The fattening pigs are more likely to be kept in light and airy straw-based systems.
Outdoor Reared
Outdoor Bred
  • Outdoor Bred
Breeding sows are free range for their whole lives. The piglets are free-range until weaning, when they are moved indoors. Fattening pigs are likely to be kept in intensive systems unless the RSPCA Assured logo is present as well.
Outdoor Bred
Red Tractor
  • Red Tractor
Red Tractor allows for intensive production and is not a ‘guarantee’ of good animal welfare. Pigs can be confined in intensive, indoor facilities, often on bare concrete for the entire lives. Breeding sows are confined in cages for up to 2.5 months/year.
Red Tractor
Standard UK
  • Standard UK
Minimum UK Standard legal requirements allow for intensive production. Pigs are likely to be confined in intensive, indoor facilities, often on bare concrete for the entire lives. Breeding sows are confined in cages for up to 2.5 months/year.
Standard UK
Standard EU
  • Standard EU
Will almost certainly have come from an intensive factory farm. Breeding sows can be confined in cages for up to 4.5 months/year. Fattening pigs are kept permanently indoors on slatted floors with no bedding.
Standard EU

See the Full Pork Labelling Guide

Guide to Pork Labelling

Quick guides to common labels.

See the Full Pork Labelling Guide

Farms Not Factories

Let’s End Factory Farming

Factory farmed pork may seem cheap on the supermarket shelf, but the true costs are felt by the health of animals, farmers, consumers & the environment. With your support we can continue to campaign against the powerful global corporations that are damaging our food system, while also supporting a network of smaller scale, high welfare pig farms, local abattoirs and butchers across the UK.

The Issues Donate

High Street Pig Welfare Survey

Most High Street Chains Source Pork from Factory Farms

We undertook a pig welfare survey of 60 popular high street supermarkets & food chains. We found that three-quarters sell pork from factory farms. Many don’t offer a single high welfare alternative.

Find Out More Sign the Petition

The key:

HIGH WELFARE
6
Organic
5
Free Range
4
RSPCA Assured + Outdoor Bred/Reared
IMPROVED WELFARE
3
RSPCA Assured
3
Outdoor Reared
2
Outdoor Bred
LOW WELFARE
1
Red Tractor
0
Standard UK/EU
0
No Policy
Score Retailer 6 5 4 3 2 1 0
6 ↔️ Riverford ()
5.5 ↔️ Abel & Cole ()
5.5 ⬆️ Waitrose** () *
5.5 ↔️ Whole Foods ()
5 ↔️ M&S** ()
5 ↔️ Pipers & Co ()
5 ↔️ Edenmoor ()
5 ⬆️ Wahaca ()
4.5 ⬆️ Young’s ()
4 ↔️ Brasserie Blanc ()
4 ↔️ Chipotle () *
4 ↔️ Co-op** ()
4 ⬆️ Dishoom ()
4 ⬆️ Greggs ()
4 ↔️ Honest Burgers ()
3 #4 ↔️ Bill’s () *
3 #4 ↔️ McDonald’s ()
2.5 #4 ⬆️ Lidl** ()
2.3 #5 ↔️ Tesco** ()
2 #5 ⬇️ Leon ()
1.7 #5 ↔️ Sainsbury’s** () *
1.5 #5 ⬆️ Aldi** () *
1 #6 ↔️ Asda** ()
1 #6 ⬆️ Beefeater ()
1 #6 ⬆️ Brewers Fayre ()
1 #6 ↔️ KFC ()
1 #6 ↔️ Pizza Hut ()
1 #6 ↔️ Tortilla ()
0.5 #6 ⬇️ Morrisons** ()
0 #7 ↔️ Ask Italian ()
0 #7 ↔️ Bella Italia ()
0 #7 ↔️ Burger King ()
0 #7 ↔️ Byron Hamburgers ()
0 #7 ↔️ Cafe Rouge ()
0 #7 ↔️ Caffe Nero ()
0 #7 ↔️ Carluccios ()
0 #7 ↔️ Costa ()
0 #7 ↔️ Cote ()
0 #7 ↔️ Domino’s ()
0 #7 ↔️ Five Guys ()
0 #7 ⬇️ Franco Manca ()
0 #7 ↔️ Frankie & Benny’s ()
0 #7 ↔️ Gourmet Burger Kitchen ()
0 #7 ⬇️ Harvester ()
0 #7 ↔️ Hungry Horse ()
0 #7 ⬇️ Iceland ()
0 #7 ↔️ JD Wetherspoons ()
0 #7 ↔️ Las Iguanas ()
0 #7 ↔️ Papa John’s ()
0 #7 ↔️ Pizza Express ()
0 #7 ⬇️ Pret ()
0 #7 ↔️ Prezzo ()
0 #7 ↔️ Sheapherd Neame ()
0 #7 ↔️ Slug and Lettuce ()
0 #7 ↔️ Starbucks ()
0 #7 ↔️ Subway ()
0 #7 ↔️ TGI Fridays ()
0 #7 ↔️ Toby Carvery ()
0 #7 ↔️ Wagamama ()
0 #7 ↔️ West Cornwall Pasty Co. ()
0 #7 ↔️ Wimpy ()
0 #7 ↔️ Zizi ()
* Equivalent standard – label/certification not used ** ‘Own brand fresh pork’ and ‘other own brand pork products’ (such as bacon & sausages) ONLY Last update: 2026

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