Rooting for Real Farms: Series 2
Top chefs are teaming up with high welfare farmers, urging people to stop factory farming by using the power of their purse to only buy from local, high welfare farms. Each video in this series shows a top chef preparing a delicious recipe and also features the farmer that supplied the pork.
Guide to Pork Labelling

Let’s End Factory Farming
Factory farmed pork may seem cheap on the supermarket shelf, but the true costs are felt by the health of animals, farmers, consumers & the environment. With your support we can continue to campaign against the powerful global corporations that are damaging our food system, while also supporting a network of smaller scale, high welfare pig farms, local abattoirs and butchers across the UK.
The Issues DonateTake Action
Red Tractor, Improve Your Standards!
The Red Tractor label does not go far enough to ensure high animal welfare on accredited pig farms. Sign our petition asking for 5 important improvements.
Find Out More Sign PetitionEnd the Cage Age
Hundreds of millions of farmed animals across the European Union are needlessly suffering in cages. Please, take action to end this cruelty. Call on EU Ministers responsible for animal welfare to support an end to the Cage Age for farmed animals.
Find Out More Email EU MinistersBan Low Welfare Imports
Most UK retailers source cheap pork from outside of the UK, forcing our farmers to get bigger & intensify, or go bust. For our high welfare farmers to survive, tell MPs to ban low welfare imports.
Sign Petition“Use the power of your purse to only buy from real farms, not animal factories. When buying pork, look for the high welfare labels RSPCA Assured, Free Range or best of all Organic. Go direct to the farmer via farmers’ markets, online or local box schemes.”
Pork Labelling Guide High Welfare Directory
High Street Pig Welfare Survey
Most High Street Chains Source Pork from Factory Farms
We undertook a pig welfare survey of 60 popular high street supermarkets & food chains. We found that three-quarters sell pork from factory farms. Many don’t offer a single high welfare alternative.
Find Out More Sign the Petition
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