About Us

The Food Movement

Food sovereignty presents a framework for creating an alternative to the dangerous trend of increasing corporate control over food and the resulting economic, social and environmental damage. The term was coined in 1996 by members of global peasant organisation La Via Campesina, the world’s largest social movement, incorporating 200 million members from 183 organisations in 88 countries.

In its most basic sense food sovereignty asserts the right of people to define their own food systems. It:

• Focuses on food for people
• Values food providers
• Localises food systems
• Puts control locally
• Builds knowledge and skills
• Works with nature

Farms Not Factories is able to move consumers from a position of relative ignorance about animal factories by focusing on pork production to take them towards an understanding of the need for food sovereignty. It therefore plays a crucial educational role in shifting public consciousness – aiding efforts to build strong public support for policy changes that would effect a transition to real farming and sustainable agriculture.

Why Farms Not Factories Focused Only on Pigs

The PR machine works through single uses, so Farms Not Factories turned its attention to the nightmare pigs have to endure in intensive factories around which it has developed an extensive knowledge base and communications expertise. Its major contributions are the Pig Business film series, and the #TurnYourNoseUp national media campaign. The Pig Business films enable viewers across the world to learn about the true cost of the global industrial pig industry, and necessary responses to it. The #TurnYourNoseUp campaign, launched in May 2016, brought these issues to the attention of millions of consumers, through a series of celebrity-led films on social media, as well as features in national newspapers, television and online publications.