Check Out Our Innovative Instagram Project: #ontheground!

Subjects: Ethical pork, Projects

Last week we launched an exciting new project aimed at engaging our social media followers directly with farmers, and vice versa: #ontheground.

In the coming months, farmers will be taking over our Instagram account for a week at a time in order to inspire people to only buy meat from real farms, not animal factories. During this time, farmers will be able to showcase what is happening literally on the ground by posting a series of pictures and short videos!

With the sun on their backs, their free range pigs are kept occupied and stimulated and enjoy rooting and foraging on a daily basis. They explore and wallow in mud, doing exactly what pigs love to do – make a mess.

BeFunky Collage 13.00.49

Think you’ve got what it takes to inspire people to only buy meat from real farms, not animal factories? Simply email info@farmsnotfactories.org for more information. We’ll send you a Guidance Pack – our simple step-by-step guide to Instagram.

Never miss out on a piggy post again. Head over to our Instagram page and click ‘Follow’.

You can also help share our project: