The Pig Pledge


Most pigs raised for meat to be sold in the UK are suffering in factories that harm animals, people and the planet. We want to change that. The Pig Pledge is a call to collective action to end animal factories and to support ‘real’ farms, where the animals are healthy, have plenty of space to behave naturally, whose waste is a valuable part of the crop cycle, and who don’t need antibiotics because they are hardly ever sick.

Don’t expect government to enforce welfare standards, or limit antibiotics or the noxious gases from the overcrowded sheds, the only possible way out is for people to reject the system by buying high welfare every time we buy pork products. Together, we can make a difference, so start your pledge today.

Challenge your friends! #PigPledge

Why Take the Pledge?

75% of the pork eaten in the UK comes from pigs raised in factory farms. 57% of the pork eaten in the UK is imported from countries which raise pigs in cruel conditions that are illegal in the UK, out-competing British farmers and destroying local livelihoods. In 2016, 49% of British adults changed their diet due to environmental or animal welfare concerns. We believe that consumers can drive change within the industry by only buying high welfare. If there is no demand for cheap, factory farmed meat then there will be no need to produce it. With your donation we can work to shut down all factory farms by raising awareness of the inhumane conditions pigs are forced to live in.

  • growing pig 1
  • farrowing 2

Pig factories can be defined as intensive, indoor facilities in which pigs are kept on concrete slatted floors without straw or similar bedding, routinely tail docked and routinely given antibiotics. Mother pigs are confined in farrowing crates, too narrow for them to turn around, for five weeks in each pregnancy. It’s time to expose the truth and make the public rightfully aware of the horrors and inhumane cruelty of the factory farming system, the damage done to rural communities and the threat it poses to the environment and public health.

  • Helen-Browning-Pigs3
  • Helen-Browning-Pigs4

Pigs on high welfare farms, either outdoors or indoors with plenty of straw, are healthy and happy and do not need antibiotics. They are free to roam and express their natural instinctive behaviour such as rooting, nesting and playing.