The Pig Pledge


Most pigs raised for meat to be sold in the UK are suffering in factories that harm animals, people and the planet. We want to change that. Avoid pork from animal factories and pledge to buy pork from real farms or go meat-free. Together, we can make a difference.

pledges and counting!
4,152 individuals
179 organisations & businesses
67 high profile supporters

pigs freed from animal factories!

Because of people taking the Pig Pledge*

Help us reach 1,000,000!

* Figure based on UK pork consumption, UK average age & life expectancy, average pig yield and number of pledges. Detailed statistics & the calculation can be found on our FAQ page

Challenge your friends! #PigPledge

Key resources


Guide to pork labelling

Look for high welfare labels in your local shop or supermarket, or go to your local butcher. Better still, shop at your local farmers’ market or source high welfare meat online. Read more »

Eating cheaper & healthier

Eating cheaper & healthier

Cover the extra cost by buying cheaper cuts and reducing your meat intake, which is healthier. Read more »

pork directory

High Welfare Pork Directory

Use our map and directory to help you find pork from farms, shops & restaurants that you can trust. It’s also easy to add new producers, suppliers and retailers. Read more »

Watch the video

Further actions you can take

Tweet about #PigPledge »

Help us promote the campaign far and wide by tweeting about us.

Add to our High Welfare Pork Directory »

If you own, work for or know of any high welfare producers, suppliers or retailers, why not add them to our directory today by filling out this short form and becoming part of the campaign to change the way we eat.

Get active in your local area »

Free downloads to help you promote the Pig Pledge food movement in your local area and put your pledge into real life action.

Promote us electronically »

Web banners, buttons and logos to help you promote the Pig Pledge on your website, blog, email or social profiles.

Forward to a friend

Example: “Hi John, I’m supporting real farmers by taking the Pig Pledge to boycott meat from animal factories. I thought you’d be interested in doing this too, because…”
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