ROOTING FOR REAL FARMS

Find out why these top chefs would only ever serve high welfare meat to their customers, and why these passionate pig farmers only raise happy pigs in spacious outdoor or deep straw conditions.


#TURN​YOUR​NOSE​UP
At pig factories

Join Vivienne Westwood, Jeremy Irons, Jon Snow, Dominic West and many others already supporting the #TurnYourNoseUp campaign. Watch & share the celebrity led, campaign video.

By only buying high welfare pork or going meat free, we can close pig factories. It’s that simple!

More Celebrity Videos

Guide to supermarket labels
#TurnYourNoseUp by avoiding pork from animal factories

  • Organic

    organic

    starpic5
    5-stars

  • Free range

    Label-freerange

    starpic4
    4-stars

  • RSPCA Assured

    RSPCA assured

    starpic2
    3-stars

  • Outdoor bred

    Label-outdoor

    starpic3
    3-stars

  • Red Tractor

    label-redtractor-o

    1star-redtractor
    2-stars

  • No welfare label

    label-nolabel

    0star-nowelfarelabel
    0-stars

Animal factory or high welfare?
#TurnYourNoseUp by understanding the difference


  • Factory farms cram animals into unhealthy overcrowded sheds, which means they have to be given antibiotics routinely just to keep them alive. This abuse of antibiotics leads to superbugs – antibiotic resistant diseases that can pass to humans thus hastening the end of antibiotics as a cure for human diseases.

  • Pigs on high welfare farms, either outdoors or indoors with plenty of straw, are healthy and happy and do not need antibiotics. They are free to roam and express their natural instinctive behaviour such as rooting, nesting and playing.
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Find pork from farms, shops & restaurants that you can trust.

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Explore the issues via film

  • Imagine spending your entire life
    On June 22nd 2017, dozens of pigs took to the streets of London to raise awareness of the cruel & confined conditions faced by pigs in factory farms.

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