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TURN YOUR NOSE UP AT PIG FACTORIES
Vivienne Westwood, Jeremy Irons, Jon Snow, Dominic West and many others ask us all to #TurnYourNoseUp at factory pig farms and only buy high welfare pork. Watch this 2-minute video, spread the message and together we can close pig factories. It’s that simple.


SHARE THE VIDEO & TAKE A SELFIE IN SUPPORT
#TURNYOURNOSEUP
Spread the message on:

Who else is turning their nose up?
Use the hashtag #TurnYourNoseUp and get on our selfie wall
Guide to supermarket labels
#TurnYourNoseUp by avoiding pork from animal factories
  • Organic

    organic

    starpic5
    5-stars

  • Free range

    Label-freerange

    starpic4
    4-stars

  • Outdoor bred

    Label-outdoor

    starpic3
    3-stars

  • RSPCA Assured

    RSPCA assured

    starpic2
    3-stars

  • Red Tractor

    label-redtractor-o

    1star-redtractor
    2-stars

  • No welfare label

    label-nolabel

    0star-nowelfarelabel
    0-stars

Animal factory or high welfare?
#TurnYourNoseUp by understanding the difference


Factory farms cram animals into unhealthy overcrowded sheds, which means they have to be given antibiotics routinely just to keep them alive. This abuse of antibiotics leads to superbugs – antibiotic resistant diseases that can pass to humans thus hastening the end of antibiotics as a cure for human diseases.


Pigs on high welfare farms, either outdoors or indoors with plenty of straw, are healthy and happy and do not need antibiotics. They are free to roam and express their natural instinctive behaviour such as rooting, nesting and playing.


EXPLORE THE ISSUES VIA OUR DOCUMENTARY FILM, PIG BUSINESS

  • Pig BusinessPig Business investigates the rise of factory pig farming. This farming system threatens human health through dangerous overuse of antibiotics, wrecks rural economies and communities, pollutes the environment and abuses animals. The resulting profits line the pockets of just a handful of massive corporations and their powerful lobbyists, putting local farmers out of business. Available with subtitles in 21 languages and 7 unique country-specific versions.

    Watch now

Join the conversation
We want to hear from you! #TurnYourNoseUp