It’s time to change our shopping habits and pledge to only buy meat from real farms, not animal factories – or go meat-free.

Through the power of our purses, it is possible to free pigs from the intensive conditions that impact the health of animals, people and the planet.

pledge TAKE THE PIG PLEDGE

/ What’s the difference?



Despite the fact that the UK has some of the highest welfare standards in Europe, only 25% of pork consumed comes from higher welfare systems. A large proportion of UK pork products come from intensive indoor systems or are imported from countries that allow for practises such as teeth clipping, tail docking and cramped living spaces on bare concrete floors.

Our shopping choices can make a real difference.

Know your supermarket labels

Organic

sa_organic_black

starpic5
5-stars

Free range

Label-freerange

starpic4
4-stars

Outdoor bred

Label-outdoor

starpic3
3-stars

RSPCA Assured

RSPCA assured

starpic2
3-stars

Red Tractor

label-redtractor-o

1star-redtractor
2-stars

No welfare label

label-nolabel

0star-nowelfarelabel
0-stars

Find out more

Resources-labelling

Look for high welfare labels in your local shop or supermarket, or talk to your local butcher. Better still, shop at your local farmers’ market or source high welfare meat online. Read more »

Resources-eatlessmeat

Cover the extra cost by buying cheaper cuts and reducing your meat intake, which is healthier. Read more »

EPD-resources

Use our global map and directory to help you find pork from farms, shops & restaurants that you can trust. It’s also easy to add new producers, suppliers and retailers. Read more »

What people are saying

- Show me all supporting organisations and celebrity backers -

Our campaigns & projects

Join the global movement against animal factories. Sign the pledge to only eat meat from real farms, not animal factories – or go meat-free. Read more »

Love-pigs-banner

Help us to compile a short film which will focus on shifting the shopping habits of parents through the caring and understanding nature of children. Read more »

home-ethicalporkdirectory

A conduit between shoppers looking for pork from farms, shops & restaurants that they can trust, and those working hard to provide it. Read more »

Make a difference for people, pigs and the planet
*Figure based on average UK pork consumption, average UK age & life expectancy, average pig yield and number of pledges to only eat meat from real farms, not animal factories – or go meat-free. Detailed statistics & the calculation can be found on our FAQ page

TAKE THE PIG PLEDGE