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#TURNYOURNOSEUP
AT PIG FACTORIES

Vivienne Westwood, Jeremy Irons, Jon Snow, Dominic West and many others ask us all to #TurnYourNoseUp at factory pig farms and only buy high welfare pork. Watch the 2-minute video, spread the message and together we can close pig factories. It’s that simple.

SHARE THE VIDEO & TAKE A SELFIE IN SUPPORT

Spread the message on:

Who else is turning their nose up?
Use the hashtag #TurnYourNoseUp and get on our selfie wall
Guide to supermarket labels
#TurnYourNoseUp by avoiding pork from animal factories
  • Organic

    organic

    starpic5
    5-stars

  • Free range

    Label-freerange

    starpic4
    4-stars

  • RSPCA Assured

    RSPCA assured

    starpic2
    3-stars

  • Outdoor bred

    Label-outdoor

    starpic3
    3-stars

  • Red Tractor

    label-redtractor-o

    1star-redtractor
    2-stars

  • No welfare label

    label-nolabel

    0star-nowelfarelabel
    0-stars

Animal factory or high welfare?
#TurnYourNoseUp by understanding the difference


Factory farms cram animals into unhealthy overcrowded sheds, which means they have to be given antibiotics routinely just to keep them alive. This abuse of antibiotics leads to superbugs – antibiotic resistant diseases that can pass to humans thus hastening the end of antibiotics as a cure for human diseases.


Pigs on high welfare farms, either outdoors or indoors with plenty of straw, are healthy and happy and do not need antibiotics. They are free to roam and express their natural instinctive behaviour such as rooting, nesting and playing.

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We want to hear from you! #TurnYourNoseUp