• pig-white-nose

    Most pigs raised for meat to be sold in the UK are suffering in factories that harm animals, people and the planet. We want to change that.

    Let’s avoid pork from animal factories and pledge to buy pork from real farms, or go meat-free. If you buy pork, look for high animal welfare labels like Organic, Free Range, Outdoor Bred and RSPCA Assured.

Guide to supermarket labels
We can all be part of the solution by avoiding pork from animal factories.
  • Organic



  • Free range



  • Outdoor bred



  • RSPCA Assured

    RSPCA assured


  • Red Tractor



  • No welfare label



What’s the difference?

Factory farms cram animals into unhealthy and overcrowded sheds, which means they have to be given antibiotics routinely just to keep them alive. This abuse of antibiotics leads to superbugs – antibiotic resistant diseases that can pass to humans thus hastening the end of antibiotics as a cure for human diseases.

Pigs on high welfare farms, either outdoors or indoors with plenty of space and straw bedding, are healthy and happy and do not need antibiotics. They are free to roam and express their natural instinctive behaviour such as rooting, nesting and playing.

What people are saying


Look for high welfare labels in your local shop or supermarket, or talk to your local butcher. Better still, shop at your local farmers’ market or source high welfare meat online. Read more »


Use our map and directory to help you find pork from farms, shops & restaurants that you can trust. It’s also easy to add new producers, suppliers and retailers. Read more »


Cover the extra cost by buying cheaper cuts and reducing your meat intake, which is healthier. Read more »

Our campaigns & projects

pork directory

A conduit between shoppers looking for pork from farms, shops & restaurants that they can trust, and those working hard to provide it. Read more »

Join the global movement against animal factories. Take the pledge to only eat meat from real farms, not animal factories – or go meat-free. Read more »


Help us to compile a short film which will focus on shifting the shopping habits of parents through the caring and understanding nature of children. Read more »

This innovative project is our way to get social media users to engage directly with farmers, and vice versa. We want farmers to take over our Instagram account for 7 days in order to inspire people to only buy meat from real farms, not animal factories. Showcasing what is happening literally #OnTheGround on a real farm!

Join the conversation
We want to hear from you!

Recent articles

  • Guest Blog – The Beauty of Pastured Pork, from Roam Sticks April 22, 2016
    I’ve just walked back in from tending our pastured pigs.  The complete process, including rotating them to new pasture, takes about 30 minutes.  During that time I’ve watched purple martins dip and ro …
  • News digest 05.04.16 April 5, 2016
    Petition: The repeal of the code on farming chickens for meat + farming should be debated The Government plans to scrap the code on farming chickens for meat and breeding. Animal welfare guidance to b …
  • The Age of the Superbug: The Abuse and Misuse of Antibiotics April 1, 2016
    We are currently facing an antibiotic crisis. Through the abuse and misuse of antibiotics in animal agriculture and human medicine, scientists are now discovering that both animals and people are beco …
  • News digest 16.03.16 March 16, 2016
    The Shocking Consequences of the World’s Meat Addiction More than 9 billion animals are slaughtered in the U.S. every year for meat with global demand skyrocketing. Animal agriculture is putting an ev …
  • News digest 03.03.16 March 3, 2016
    Council admits it can’t give a date to debate pig farm Plans for a massive pig farm in Newtownabbey remain in limbo – six months after the project was downsized. Factory farming divestment: what you n …
  • A few good reasons to shop locally February 26, 2016
    For most of us, the weekly grocery shop consists of a trip to one of the UK’s big supermarkets where we can  find a wide selection of goods, the cheapest prices, some enticing deals and often 24-hour …
  • Pigstagram: some of our favourite farmers on Instagram February 19, 2016
    Imports of cheaper pig meat have risen steadily since 2002. Over 50% of our pork is imported [1] and about a quarter of meat sold in the UK comes from farms that do not meet national standards for ani …
  • News digest 12.02.16 February 12, 2016
    Chinese Pork Imports Continue to Rise in 2015 Exports from EU Member States increased substantially over the year, up by 57 per cent compared to 2014, with 580,000 tonnes of pig meat exported, almost …
  • News digest 29.01.16 January 29, 2016
    A fresh start for farm animals The UK government will soon publish a 25-year plan for British food and farming. We know already that its focus is on boosting trade and increasing exports. Take action …
  • News digest 22.01.16 January 22, 2016
    West MEPs divided over efforts to support struggling farmers Britain’s membership of the EU is proving to be a mixed bag for struggling Westcountry farmers, as MEPs clash over efforts to put the indus …

More articles